Pub Crawls and Contexts

Just returned from a Church Pub Crawl, the idea of which is to read the story of the Passion whilst visiting pubs in our village. We don't read out loud but we do discuss out loud. I'm not sure why it works but it does, something about the context in which you read something effects what you read. We thought about doing it at Pentecost and drinking spirits in each pub, but we would be legless by the end.
It does make me think about the context in which people read the reports we write. How someone receives what we write must depend in part on what they are doing when they read it. Perhaps everyone in regeneration should consider that.
I suspect the way people read their environment dependent on their context too. The Gugenheim museum in Bilbao is exciting and exotic if you are on your holidays but annoying if you are short of someone to live.